Advertiser guidelines

Advertiser guidelinesAt a glance

Honest ads, safe landing pages, and offers that are legal where you target.

Every campaign is reviewed before it runs, and landing pages are checked every day.

Breaking the rules pauses the campaign; serious or repeated cases close the account.

1. Never allowed

Malware, spyware, and drive-by or forced downloads.

Phishing, fake login or payment pages, and any collection of passwords or card numbers.

Fake system, virus or security warnings, and fake chats, calls or prize alerts made to deceive.

Pages that lock the browser, block the back button, loop pop-ups or open dialogs that cannot be closed.

Cloaking: showing our review something different from what visitors see.

Illegal products and services, counterfeits, weapons, drugs, and unlicensed financial or medical offers.

Sexual content involving minors, non-consensual content, hate, terrorism or promotion of violence.

Hidden subscriptions: surprise charges, pre-ticked boxes, unclear prices or cancellation.

2. Allowed with careOnly in the matching category, and only where legal in the countries you target:

Adult: for adults only, and legal content only.

Gambling and betting: licensed for the countries you target.

Dating, sweepstakes, crypto and finance: clear terms, no promised profits, no invented testimonials.

Software and apps: from the official source, easy to uninstall and clear about what they do.

Mainstream offers must not use adult or shocking images.

3. Landing pages

Load fast, work on the devices you target and match what the campaign promises.

Show who runs the offer, the price and the terms.

Redirects are fine if they end on the reviewed page. Changing the target URL sends the campaign back to review.

Tracking pixels must not collect personal data without the visitor's consent.

4. Review and monitoringNew and edited campaigns are reviewed before they run. Landing pages are scanned automatically every day and can be reviewed again at any time. We may reject a campaign that puts visitors or publishers at risk.5. Billing and traffic qualityYou pay only for impressions you win; traffic our filters flag as invalid is not charged. If you believe traffic was invalid, open a support ticket within 30 days with your data and we check it against our logs.6. When the rules are broken

Minor or first issue: the campaign is rejected or paused with a reason.

Serious or repeated issues (malware, phishing, cloaking, illegal content): the account is closed, and the remaining balance may be held to cover damage and fraud losses, as the law allows.

Illegal content is reported to the authorities.